Promoting refrigerators - Tips and Tricks

The father of refrigeration, Oliver Evens, designed the first effective refrigeration system in 1805. This system works by absorbing the heat inside the refrigerator through circulation of vaporized refrigerant. This heat would be transferred to coils and moved to the outside where it was released. The vapor would return to a liquid state where it recycled for use again. In 1894, Jacob Perkins was successful in making the first practical appliance using this technique. The old days of the icebox were gone and every home had a refrigerator fridge sale man.

Refrigeration has become so common these days that it has become part of our lives. However, when it starts malfunctioning, it creates a problem. It is time to buy a new one. There is a person in the store who persuades us to get one. He is the salesman of the refrigerator.

If you are a modern salesman, what are tricks you would adopt to sell ?

Being a good adviser to your clients is one of the main tip. By being one, you would be able to understand about their requirements. A good adviser also easily earns the trust of the customer. If they trust you, then you would be the person whom you would turn to when they want to go for a new refrigerator.

Another trick is to provide you with three choices. The costliest one would be the first choice. This would automatically make the third one the lowest. When you give anyone three choices, they tend to gravitate to the middle one because it seems safe. The middle choice is not the most expensive and certainly not the cheapest. This makes them choose the middle one.

You should have good understanding of the product. Anticipate any questions that may come up. Be able to describe both the pros and cons of that refrigerator you want to sell. You want to build trust right from the start. Be able to explain why your products are better than the competition.

Be confident about your product. Know that it is quality, and just what the customer wants and needs. While communicating with the customers make eye contact with them so that they feel the confidence in you. When you speak about the product your enthusiasm should come out.
Get into the buyer's shoes. Feel and utilize the buyer's emotions. Think about what would be your feelings if you are the buyer. What would be the satisfaction you would feel after buying it. Your sales pitch should concentrate on these feelings. Convey to them how good they would feel when they buy and use this refrigerator.

Help your customer to see that their life will not be full without that refrigerator. Go for it. Their presence in the shop shows their intention to purchase. Tempt them with everything you know about how much their life is going to improve once they have this in their home.



Finally, build long-term trust through thinking long term. This would make them return to you, even if they do not buy now.

Avoid lying to your customer. They are intelligent beings who can figure things out. Be up front and honest with them. You can easily lose their trust if you try lying to them.

After sales follow up is also essential. You should assist them in understanding the product and using it after buying. Tell them about any rebates or offers which would benefit them. This would enable you to win their trust and build an long lasting connection. This would eventually result in good salesmanship and also increased sales.